Brand Identity
Pulse-Fitness Reimagined
Client:
Pulse
Year:
2025
Focus:
Brand Identity
Duration:
3 months
The Goal
Pulse’s early visuals lacked energy and consistency. The brand didn’t reflect its mission to inspire motion and discipline through design. They needed an identity system that captures energy, balance, and progress.
Our Solution
We built a visual identity around bold typography, vibrant gradients, and modular layouts. The logo was designed to move, adapting seamlessly across digital and print. Every element was refined to communicate movement and focus at a glance.
The Result
Pulse saw a 60% lift in brand recognition and stronger engagement across campaigns. Its new identity moves with purpose, energetic, modern, and unmistakably recognizable.
